Fill Your World With Joy

Fujifilm’s newest Instax mini 12 camera has an inflated design, so we inflated things to promote it. This global TV spot is a celebration of joy, making all your best moments feel even bigger.

Agency: McCann New York

AD: Rachel Hayashi | CW: Jessica Mastorides | CDs: Jason Ashlock, Dominick Baccollo, Gerard Seifert, and David Marino | Director: SportsCar | VFX: Method