FOR LIPS ONLY

Client: NYX Professional Makeup

AD: Rachel Hayashi | CW: Jessica Mastorides| ECDs: Cinzia Crociani & Jim Curtis | CCO: Shayne Millington | Director: Quinn Katherman & Paul Hunter | Production: Pretty Bird | Editor: Katie Cali, The Den and No6 | Color: Company 3 | Music: JSM Music & Revolve Audio

The Super Bowl has long been a male-dominated event, with the ads historically making women the butt of the joke. NYX’s Super Bowl debut was the perfect opportunity to flip the script and poke fun at men – and there was no better way to do it than through a lip plumping gloss called Duck Plump, which some men may have confused with something else…