Viva La Loteria

The New York Lottery’s Loteria Scratch-Off Game is inspired by the traditional Mexican game of chance. So to get players excited about our newest ticket, we brought to life the beloved characters and objects from the traditional game and immersed players in a whole new world with new chances to win.

Agency: McCann New York

AD: Rachel Hayashi | CW: Jessica Mastorides | ECDs: Jason Ashlock & Dom Baccollo | Animation Studio: Art Camp