#WordsHurtIRL

Urban Decay is partnered with The Cybersmile Foundation to inspire and educate people on how to stand up for each other online and stand against cyberbullying. This creator-led campaign with "Tall Girl" actress Ava Michelle went live on Stop Cyberbullying Day, showing all the hateful words she's been called online as a projection on her face and spreading a message of empowerment and education to everyone.

Agency: McCann New York

AD: Rachel Hayashi | CW: Jessica Mastorides | CD: Oliver Sarabia | Director: Phillippa Price